Blah, blah, blah, hate, hate, hate, blah, blah, blah it's okay if we do it but they shouldn't.
As it turns out, negative campaigning has a 62% better response than does positive. It gets people's dander up. You'll see if you remove your blinders that both sides are using pretty much nothing but negative campaign ads. Try and find one single commercial where the candidate doesn't refer to his opponent in a negative manner and instead says what he will do that is good for the people of the USA. They might get around to something positive somewhere in the commercial, but I will bet the commercial starts with putting the opponent down. Watch and see, and quit being so self righteous, because Obama and Biden are doing the very same thing as McCain and Palin. That's what our political process has come down to. Why does it have to turn into hate? Guess what? It doesn't.