Ceriality

Here is a link to the restaurant site.  You're right that it seems a bit funny and pointless.  However, I think that this is a good idea for people to be able to meet before work to have a quick bite.  It's a cute idea, and they have shakes and toppings for the cereal, things that you would not tend to have at home.  In a way, it's sort of like coffee.  Coffee is very simple to make, but people go to coffee shops to order even a simple cup of coffee because they like the atmosphere, the social scene, or the convenience. 

It's real, and it's quite successful. People say it's a fun place to be in -- take a look at the virtual tour on their website, I think I can understand why people like it (the Moo Machine, for example). There are all sorts of toppings and extras for the cereal there, I'd like to try it once or twice at least.