We needed an 'evergreen' promotional product to replace the 'wall calendar' we had been doing for 10 years. We wanted something 'interactive'. Our company decided to use a Magic Cube (folding advertising flip cube) and we had a huge success judging from the Thank You comments from our resellers. http://www.magicubes.com In fact less than a year after we first gave these folding cubes out, we already started getting request from clients asking for the NEW cube. They did the trick.