Here's a suggestion for the Women's Day Editor's - From a Avid couponer --- Try adding a lot of coupons to your print issue. The same way ALL YOU magazine has done. That magazine doesn't sell because people are just enamored with it's articles, the magazines sell because they are packed full of coupons!! I buy anywhere from 10 - 20 All You Magazines every month just for the coupons alone. I can save at least $50 from the coupons found in just ONE magazine, to me that's a bargain. I have 16 people living in my house as a result of the bad economy, and I spend approximately $55 a week on Groceries, thanks to all the coupons and rebates I use. Couponing is my full time job, and I save my family a lot of money each week. I'm always on the lookout for a new place to score more coupons. I Guarantee that if your print edition starts offering a lot of coupons in each issue, you won't need to generate extra money from advertising coupons.com on your web edition. This is just my advice. I enjoy the few print editions I buy every year, give me a reason to want to buy your magazines 10-20 times a month - and I will.