This is almost certainly not a case of hoarding. The couple had a website for selling the dogs, where as people who "hoard" are motivated by a belief that they themselves are the only ones who can care for the dogs.
This looks like a profit-motivated puppy mill, and the owners should be punished for there disregard for the well-being of these animals. It's disgusting.
For more, check out Cindy Bruckart's blog on Dog Star Daily: http://www.dogstardaily.com/blogs/800-dogs-mobile-home